About us
our-story/
The story of Salon Armandeus begins with two stylists, one shared vision, and a salon that opened its doors in Caracas in 1984.
Armando Benlolo was born in Melilla, Spain, and grew up in Rennes, France. The youngest of four brothers, he began his career in the world of beauty at just 14 years old.
He built an impeccable trajectory from the start, working as an assistant at a highly regarded salon in Paris. He later pursued advanced studies in London, where he developed a distinctive technique for cutting and styling. After training across France, Italy and England, he traveled to California to refine his craft even further.
In the 1970s, Armando emigrated to Venezuela with his wife, Linda Benlolo — herself a professional stylist who trained alongside him in London and completed advanced courses in Italy specializing in hair chemistry and colorimetry. Together, it was in Venezuela that the Armandeus Group was founded.
Armando and Linda became one of the most respected hairstyling duos of their time in Venezuela, styling for major fashion events including the Miss Venezuela pageant and working directly with renowned designers such as Venezuela's Ángel Sánchez, as well as television productions that shaped style across Latin America and the Spanish-speaking world.
Our story
From one salon in Caracas to an international brand
In 1984, Armando and Linda opened their first beauty salon at the Centro Comercial Ciudad Tamanaco (CCCT), one of Caracas's premier shopping destinations at the time — an immediate success with the demanding clientele of the era. As the brand grew, Armandeus opened additional locations in Caracas's Las Mercedes district and at the Centro San Ignacio, two of the city's most prominent commercial and fashion districts.
In 2000, after extensive travel and market research, Armando began expanding Armandeus into the United States, opening the brand's doors in Doral, Miami in 2003. The response was immediate, and the company soon developed a franchise model that attracted significant interest from clients and investors drawn to the brand's reputation for luxury, glamour and fashion-forward service.
Armandeus expanded quickly across Florida, with salons throughout the Miami area as well as Orlando, and the brand's international footprint has also included Aruba, the largest island of the former Netherlands Antilles, and Madrid, Spain. Today, Salon Armandeus continues to serve clients across multiple cities and cultures, united by a shared commitment to quality, craftsmanship and staying at the forefront of the beauty industry.
Milestones
A journey across four decades
First Armandeus salon opens at CCCT, Caracas, Venezuela.
Armandeus begins its expansion into the United States market.
Salon Armandeus opens its first U.S. location in Doral, Miami.
Locations across Florida and Caracas, serving clients in English and Spanish.